MISSION Sourcing our products from the finest wine artisans and supplying a dependable range of top quality branded wines to an ever diversifying market. VISION To be a key catalyst in the growth of the African leisure and lifestyle industry owned by African entities. Delivering brands that heighten the fine dining experience. VALUE Collaboration Bellascene embarks on continental efforts to diversify participation in the wine business that reach beyond individual benefit through working with seasoned and novice establishments. Transformation We desire to effect and perpetuate the growth of an African owned leisure and hospitality industry. Excellence Our aspiration is to deal in vintage and high quality service and produce. Using best in class methods and expertise to provide not only a service but an experience for our clients and customer. Marketing and Branding Design of aesthetically appealing brands that communicate the quality of vintage blends for a range of customer pallets. Sourcing and Procurement Creating value chain networks with long-term relationships that ensure consistent wine quality and service reliability. Distribution and Retail Establishing secure and progressive end to end links with an ever expanding market base throughout Africa. Farming Exploring prospects of wine farm ownership in the cape wine lands and establishment of such in other agriculturally suitable landscapes on the continent.